Welcome to TrueTrace Biometrics
Simple. Accurate. Universal.
RFID tags fall out. Records get lost. Producers miss out. TrueTrace eliminates these problems with permanent biometric identification—ensuring every animal is recognized, every record is secure, and every premium dollar is captured.
Why Ag and Tech Don’t Always Mix: Pain Points Producers Face
Ranch-Ready, Customizable Data Management
Automated, Chute-Side Data Collection & Integration
Automated, Chute-Side Data Collection & Integration
The technology available to ranchers today is often too clunky, doesn’t work with gloves in the winter, and is overly complicated. Producers need a simple, customizable system that lets them track only what matters to their operation—without unnecessary micromanagement or wasted time.
Automated, Chute-Side Data Collection & Integration
Automated, Chute-Side Data Collection & Integration
Automated, Chute-Side Data Collection & Integration
When working cattle, every second counts—producers often have just two seconds to capture data before the vet is waiting or the next animal is coming through. Manual data entry increases the chances of human errors, and important details can be forgotten or never written down.
Seamless Data Accessibility & Exporting
Automated, Chute-Side Data Collection & Integration
Seamless Data Accessibility & Exporting
Have you ever found yourself spending hours in the evening entering all the data you collected chute-side with pen and paper? Producers need a seamless system that syncs across multiple devices and exports easily—eliminating the need for late-night paperwork and lost records.
TrueTrace: Building with Producers
How we are building:
TrueTrace is doing things differently. Instead of just building a product and rolling it out, we’re starting by listening to the people who will actually use it. We’re talking to large ranches, feedlots, seedstock producers, industry leaders, and farm-to-table operations, etc. and asking them: If you had the ability to create a permanent animal ID using biometrics, how would you use it? Our goal is to solve real pain points by addressing the challenges producers face every day. By working alongside the industry, we’re ensuring TrueTrace is built to fit into real-world ranching, not force ranchers to change how they work.