Bryan Elliott
CEO
Bryan Elliott is the Chief Executive Officer of TrueTrace, a pioneering company dedicated to transforming cattle identification and traceability through biometric technology. With a deep background in cattle operations—including cow-calf, yearling, and feedlot enterprises—Bryan understands firsthand the challenges producers face in managing livestock efficiently and profitably.
Driven by a passion for solving real-world problems through technology, Bryan leads TrueTrace in developing permanent, seamless identification solutions that enhance animal health, improve traceability, and streamline operations. His expertise in precision agriculture, data interconnectivity, and innovative system integration positions TrueTrace at the forefront of livestock management advancements.
Under Bryan’s leadership, TrueTrace is bridging the gap between traditional cattle management and next-generation technology. His commitment to industry collaboration, regulatory alignment, and producer-first solutions ensures that TrueTrace’s technology is both practical and transformative. By eliminating inefficiencies caused by outdated identification methods, Bryan and his team are empowering ranchers with actionable insights that drive operational efficiency, economic sustainability, and the future of livestock management.
Dave Danford
Chief Operating Officer
Dave Danford is an entrepreneurial leader specializing in product management, digital marketing, and finance. As founder of Innovation Incubator, he mentors startups in securing funding and launching market-ready products. As a Microsoft product leader for 25 years, he brings extensive experience in SaaS, fintech, and digital strategy. Actively involved in startups, technology accelerators, and advisory boards, he leverages deep business and product development expertise to guide founders through product and market definition, market entry and go-to-market scalable growth.
Taylor Ruether
Sales and Marketing Manager
Taylor Ruether has been immersed in agriculture from a young age—while others talked sports, she talked feed rations. With over a decade of experience in the ag industry and extensive expertise in sales, marketing, and entrepreneurial startups, she brings a unique perspective to livestock technology adoption. As the Sales & Marketing Manager at TrueTrace, Taylor bridges the gap between cutting-edge biometric ID technology and the everyday realities of ranching. Passionate about making innovation practical, she ensures that new solutions not only drive traceability and efficiency but also seamlessly fit into a producer’s workflow. Believing that the future of agriculture depends on sustainable, adaptable technology, Taylor is committed to helping ranchers implement tools that truly work in the real world.
Brett Heggie
Customer Engagement & Implementation Manager
Brett is a fourth-generation rancher who was raised on some of the largest cattle operations in Montana. After graduating from High School, Brett attended Northwest College and University of Montana, Western. After his years in college, Brett had the opportunity to work for several large cow calf, yearling and feedlot operations, most recently managing a large cow calf operation for Sunlight Ranches.
Brett has years of practical experience and expertise in livestock management practices, animal health monitoring, and relevant technologies which help to improve and enhance current livestock operations.
Sydney Stalp
Admin & Customer Service
Sydney Stalp is an essential part of TrueTrace, bringing expertise in administration, customer service, and sales support. In addition to managing business operations, she has gained hands-on experience testing TrueTrace’s facial recognition technology on both beef and dairy cattle, deepening her understanding of its real-world applications.
Beyond her work behind the scenes, Sydney is a key representative of TrueTrace at industry conventions and trade shows nationwide, where she engages with producers and industry leaders to share the company’s vision for advancing cattle identification. Her ability to connect with stakeholders and support operational efficiency makes her a valuable asset to the TrueTrace team.